Ultimate iJustine fan

I found this iJustine treat online this morning. It’s a featured article on Adrants, a great website that talks about all types of marketing and advertising.

Surprisingly, there hasn’t been much press on AT&T’s Lost in America, a Wal-Marting Across America-style (sorry, Justine) travel blog program fronted by Justine Ezarik, a.k.a iJustine and Karen Nguyen. For a few months now, the pair have been “lost” in America and exploring Alaska, Austin and Chicago.

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news with attitude in the form of a website and daily email newsletter. Written by current and former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and the examination of the industry’s shift from old paradigms to new.

Over at Crowd People an article was written talking about the influence made by the dominate parties in social media. Of course iJustine is at the top of the list. Why wouldn’t she be? Justine has built an entire brand awareness of herself over the past few years and really broken into some wonderful things because she puts herself “out there” so much.

Justine Ezarik.

My first influencer, who is not in anyway a major marketing expert, but more a growing brand is Justine Ezarik. She is young, energetic blonde, that started off lifecasting herself and every moment by one of her many cameras, be it in coffee shops, at work as a designer - video editor, or even through a camera in her car - she started that way and grew herself into an internet phenomena. Now, she is one the growing ‘brands’ and from what I have seen, doing many Internet and TV shows, traveling all over, and all because she wanted to create herself as a brand. She engages an audience, keep them interested, and returning often. And speaks @ many social media events across the States.

Nicholas, I couldn’t agree with you more. Justine is a muse for many people, me included. I never would have started this blog if I wasn’t impressed with Justine’s influence over the masses and known that she was a person to keep my eye on. I never put much weight into the social media world until I saw how much opportunity there was when you put yourself out to the masses. Thanks for writing about her in your article.

How has Justine inluenced your online life? Leave a comment with a short explination.

Justine has been on the move more than normal lately. From photo shoots to strange updates on her Twitter that make us all want more information, it sounds like the cat is out of the bag now. Justine has been working with PLUGGEDIN on a new show that will feature some great internet celebrities like iJustine.

Who better to tap for such a great position than iJustine the only internet starlett I care about.

When I saw a demo of what pluggedin was doing before I started working with them, I was impressed and already hooked.-iJustine

Congratulations iJustine! This looks like a great location for you and your fans. PLUGGEDIN brought the right person onboard.

You can’t get ANY geekier than MIT. The Massachusetts Institute of Technology attracts geeks from all around the world and seems to breed them from beakers. No surprise then that the Technology Review published by MIT wrote a nice long piece on iJustine.

By now, Justine has reduced her lifecasting to a few hours per week. (Justin.tv is now leaning away from it, too: “In our experience, there are less broadcaster-intensive uses–cases that produce more interesting content for the end user,” Justin.tv CEO Michael Seibel obscurely explained in an e-mail.) In part, this is simply because Ezarik needs Justin.tv less than she once did: she has 50,000 MySpace friends, she long ago reached her limit of 5,000 Facebook friends, and she has about 23,000 Twitter followers. Two hours ago she informed them that she was “LOL”ing. Twenty hours earlier, she was eating a “really good cookie.”

The entire article is about 4 pages long and goes into a lot of detail about our favorite internet celebrity from her start to the present day.

http://www.technologyreview.com/web/21557/page1/

Gawker Media the same group that produces great hits like Gizmodo, Defamer, Lifehacker and the very entertaining Valleywag also loves iJustine. They posted something on their site today in the normal sarcastic tone all about iJustine and the level of popularity she has gained. They may seem to dislike Justine but the fact is they love her.

http://gawker.com/5066505/pretty-girls-becoming-popular-online-what-does-it-mean