iJustine hosts - The Really Big Internet Show
Justine Ezarik, ijustine, video May 13th, 2008Hot of the presses, Carson Daly and Madison Road Entertainment are starting “The Really Big Internet Show” in July and iJustine will be the host.
Branded entertainment shingle Madison Road is partnering with NBC latenight gabber Carson Daly on a daily webcast devoted to user-generated videos.
Daly and Madison Road will launch in July “The Really Big Internet Show,” a daily five-minute webcast that will feature the day’s most talked-about original online videos.
Justine Ezarik, an Internet vid star who goes by the name iJustine, will host.
Daly and Madison Road have also pacted with at least 15 more popular Internet vid celebs, such as Christine Gambito (”HappySlip”) and Kevin Wu (”KevJumba”), who will be seen introducing their favorite online shorts.
“We were looking at the numbers that some of these Web celebrities produce,” said Madison Road’s Jak Severson, who noted that some clips get 2 million views in the span of a month. “If you’re an advertiser looking at those numbers, you can’t ignore 2 million people staring at anything.”
Madison Road is in discussions with a primary advertiser to sponsor the show, he said.
Daly, meanwhile, has been looking at ways to get involved with the user-generated content space for some time. He made headlines when he signed one of the earliest YouTube stars, Brooke Brodak (”Brookers”), in 2006, and also developed the online video pilot “It’s Your Show” at NBC.
“We spent many hours trying to convince the people at NBC that content online was rich material, a force to be reckoned with,” Daly said. “‘It’s Your Show’ was our attempt to focus on user-generated content by offering money. But our timing was off. But I’m such a believer in that space.”
TV execs have been looking for ways to move user-generated content to the smallscreen — such as in CW’s short-lived “Online Nation” last year.
Congratulations Justine!
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July 5th, 2008 at 12:26 am
Give me a break her hosting. Also she not the internet. I know many people before her way back in 1995 when the Internet was starting to happen. She was just a little girl that time. Those people back in 1995 when Yahoo was just a small company and when Netscape was just starting to hit the web. People who worked for dot.com companies back in those days are the Real Internet Stars. She just getting this show due to fact carson helped her. Show us some accomplishment she done on the Internet. Not just some stupid video casting. has that was already done way back from Jenny Cam who is the also real life caster. Again Justine is just a newbie on the Internet. Hate when I see her taking credit which she don’t deserve it. Not going to watch the show has I do not watch wannabe internet stars.