img518/8023/detourhf9.jpgEver heard of “lifecasting“? Neither had I. Okay, true confessions time…when I discovered this emerging phenomenon a couple of weeks ago I spent over an hour watching iJustine , a 24/7 streaming vlog (video weblog) chronicling the life and times of Justine Ezarik, along with an accompanying chat room for all her viewers to simultaneously chat live together while watching her go through life. Truth be told, that hour amounted to a whole lot of watching her do exactly what her entire audience was doing at the time–sitting in front of her computer. Apparently, it’s more fun to watch someone else sitting at their computer.In the tradition of The Truman Show and EDtv, Justine is one of the many emerging self-made movie stars on justin.tv. There is a variety of lifecasters who have decided to broadcast their lives for the watching world, including a pastor from Iowa (You can see his vlog, “AhhyeahforChrist” here.) And this phenomenon had me thinking: Why would people (myself included for that brief period of “research” time) sit for hours watching someone do nothing but live a typically normal life.

In the end, though, her Pied Piperesque appeal is evident in the mysterious genius of her lifecasting adventure. If you watch the chatroom for even a little while, it is interesting to see how much power she holds over those who are seduced by the mundane.

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